You're about get some great Pinterest Business Tips. More than that, you're about to learn of some unique qualities of Pinterest. These qualities have created an amazing environment which supports and strengthens small businesses. They've made Pinterest the fastest growing global social network to date. How can a group of image collections help your business? You're about to understand how this works. If you truly grasp the power available to you, you'll want to gain a foothold in your niche… by using Pinterest and these 8 steps to begin!
This is a fair question. It's one that needs to be asked in order to grasp a full appreciation of Pinterest. A recent study provided by 3M Corporation showed that humans process visuals 66% faster than text. Ever heard the term "eye candy?" Pinterest tempts us with eye candy. Beautiful visuals of a life we want. Pictures of glamorous, clever, humorous, or simple products or services to improve our life grabs us and sucks us in. The proof is in the stats.
The traffic flow from social media sites to online store fronts has changed just over the last year. In a study of a fashion website, researchers looked at where traffic came from. They looked at how much sales volume was generated from each site, as well. The analytics showed that the average amount of traffic generated from Facebook visitors to this website produced $85 in consumer spending. Care to take a guess at the average spending amounts from Pinterest users?
Prior to last year, Facebook was thought to be "the" site to promote your business. However, from 09/2011 until 02/2012, Pinterest number of unique users grew by 866%. People are attracted to more visual websites, like a moth to a flame. The more we understand about the way humans process information and how it effects spending habits, the more businesses will see the value in Pinterest. To think, Pinterest was the fastest growing site to ever break past 10 million users. Advertisers are beginning to take this site for "killing time" a bit more seriously.
What does a typical US Pinterest user look like? About 86% are women. That's enough to make entrepreneurs' pulses race. The one's who get REALLY excited already know women have input to how 85% of American dollars are spent. Also, somewhere between 70-75% of users have a college education. Generally, the greater one's education, the more stable the income, and higher amount of discretionary income available. Half of US Pinterest users had an annual income greater than $50k. More than half of Pinterest users have children. Most live in a Midwestern state. There. Most users of this site fit this woman.